Cyber anthropology or anthropology in cyberspace.

As a variety of anthropology, cyber anthropology is considered to be the fastest growing sub branch in the science. It is based on synergic effects of multimedia systems and hypermedia, using their comparative advantages. One of the least researched fields of cyber anthropology is the relationship of individuals and social groups with a multimedia document in terms of their perception of such subject. This is because the foundation of social-informatics perception in the society is created based on the evidence of a real life, whereas here the perception is established at the level of virtual, i.e. online life. The rhetorical question here is whether an identical content causes the same or different user reactions, depending on whether it was perceived offline or online, i.e. to what extend does the medium (and not the information content) dictate the user perception. In this respect the research titled "Perception of online museum content creators and actual habits of Croatian online museum visitors" can be a "case study" for the impact of "cyber potential" on the classic anthropological paradigm.

Citation

Niksa Svilicić. Cyber anthropology or anthropology in cyberspace. Collegium antropologicum. 2012 Mar;36(1):271-80

Mesh Tags

PMID: 22816231

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